Motor Authority is an automotive destination focusing on the latest news for the finest vehicles on the market today.
Motor Authority went live in 2006 as a small enthusiast website focusing on new vehicles and on industry newsand since then, has grown to become one of the most respected automotive sites.
I joined Motor Authority in 2007 and led the redesign which transformed the website from a small blog to a large auto enthusiast website with news, reviews and forums which led to rapid growth and acquisition of the website by HighGearMedia, a large media company focusing on automotive news.
For a significant period of time after the acquisition the website design remained untouched, and even when a full redesign was launched over a year later, the design direction, which was put in place under my lead, remained virtually untouched.
Motor Authority was one of my earliest large projects which tested all of my skills, from UX and web design, to front-end development, usability testing and team management.