Craft Modern

UX Lead January 2014 - May 2014
CraftModern screenshots

CraftModern.com is a North American furniture retailer boasting chic aesthetics with no compromise on sumptuous comfort.

Craft Modern is an upcoming furniture retailer which focuses on delivering high quality, affordable and stunning designer furniture.

In early 2014 I joined the Craft Modern team for 6 months to help develop the brand image and the core look for the ecommerce website.

Working very closely with the executive team and overseeing the ecommerce development team, I helped this great brand create the building blocks which will be a core part of solidifying Craft Modern in the North American market as the go-to place for your designer furniture needs.

We developed a responsive website which not only looked great on the desktop, but also performed brilliantly, both in terms of usability and speed, on mobile devices.


Craft Modern Website