Car Dealer Connect offers car dealers in Australia a chance to bypass expensive and controlling ad agencies and advertise directly to their consumers, on one of Australia's premier car news and reviews websites, The Motor Report.
In this project my role was to create optimum workflows for both administrators and dealers to manage all the common tasks that need to be performed in an advetising platform, such as inventory management, geo-targeting, interest-targeting and analysing the performance of the ads.
One of the most important features of Car Dealer Connect is the ability for dealers to easily create beautiful and engaging banner ads, with virtually no prior design experience. This was done by offering the dealers a large set of highly customisable templates which were designed around improved improving click-through rates.
After completing all IA and UX work, I oversaw and worked hand in hand with a remote team of developers to ensure that all functionality was implemented accurately and without bugs.
Currently Car Dealer Connect powers all advertising on TheMotorReport.com.au and is set to expand to become the primary advertising platform for a number of other automotive websites in the Australian market.
Customisable Ad Templates
We came up with an innovative way for car dealers to produce world class advertisements without needing to have prior design experience, and without having to invest large ammounts of money into advertising and design agencies.
Based on the shared marketing experience between everyone on the team we put together a large set of ad templates that the dealers could customisable in a simple, drag-and-drop WYSIWYG editor.
Want to change the image of the car? Simple drop a new one ontop of the old. Want to edit the copy? Click on any text and type.
Here are just some of the stunning ads that could be created in minutes using this innovative system.